Thule Presents: “The Way I Roll” | Directed by Peter Sutherland

By - September 18th, 2012

Thule Presents: The Way I Roll | Directed by Peter Sutherland

Famous for products that cyclists use to stow and carry their bikes, Thule is set to introduce a line of packs and bags under the Pack ‘n Pedal Banner. The introductory collection is made up of 20 pieces, featuring pannier, racks, saddle bags and handlebar-mounted iPhone and iPad sleeves. While the Thule Pack ‘n Pedal has already garnered the Swedish company an award for Best Accessory at the Eurobike 2012 cycling tradeshow in Friedrichshafen, Germany, cyclists will have to wait a little while longer to purchase the products through select independent bike shops in major cities across Europe and North and South America. A wider release and an expanded product range are expected to follow in 2013.

To commemorate the launch, Thule has commissioned filmmaker Peter Sutherland to shoot “The Way I Roll,” comprised of six short films revolving around bike culture in the U.S (and Central America). The subjects range from bike pros to builders to simple enthusiasts, all shot at close quarters in their native habitat and allowed to tell their story in their own words. Check out all six videos below.

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Thule Presents: The Way I Roll | Directed by Peter Sutherland

Thule Presents: The Way I Roll | Directed by Peter Sutherland

Thule Presents: The Way I Roll | Directed by Peter Sutherland

Thule Presents: The Way I Roll | Directed by Peter Sutherland

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