GILT To Close Full-Price Retail Site Park & Bond

By - September 20th, 2012

GILT To Close Full Price Retail Site Park & Bond

According to http://wwd.com/menswear-news/retail-business/gilt-groupe-to-shutter-park-bond-site-6313877?module=hp-topstories” target=”_blank”>WWD, purveyors of men’s clothing will have one less source to shop from come next year. In a brief statement today by online retailer GILT Groupe, the company announced that it will start to “merge” http://parkandbond.com” target=”_blank”>Park & Bond into its http://giltman.com” target=”_blank”>GILT Man shopping site. In the same statement, Andy Page, president of http://gilt.com” target=”_blank”>GILT Groupe said, “We understand much more today about what draws our customers to Gilt. That insight has informed our decision to focus on a single shopping destination, offering product relevant to each member.”

Launched in August 2011, Park & Bond offers a great range of fashion brands and designers, often more than its GILT counterpart since it was established as a full-price site instead. It will interesting to see how this transition plays out and its effect on consumer habits.

GILT To Close Full Price Retail Site Park & Bond

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