PROMO – Levi’s with Photographer Mel D. Cole | Interactive Video

By - September 26th, 2012

levis mel d cole village slum video PROMO   Levis with Photographer Mel D. Cole | Interactive Video

Like many of his subjects, photographer Mel D. Cole (aka Village Slum) learned the skills of his craft on the streets of New York City. You will always get a sense of authencity from his images, whether be in the midst of The Roots concert or a posh gallery opening in Chelsea. Rather than at his usual position behind the lens, Cole found himself as the subject of this most recent video by Levi’s and Complex. Comfortably dressed in his ususal Levi’s gears, the photographer exhibited his casual workflow from sunrise to sunset. Better yet, the video is completely interactive, where viewers can tap and purchase a look they fancy directly from Levi’s online store. As a special offer, the video allows shopper to take 15% off their total purchase on us.levi.com online store. Simply enter coupon code “COMPLEX” at the end of your purchase. The discount will be in effect from now till October 22nd.

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