Ahead of this afternoon’s Columbus Day Parade in New York City, representatives from game maker ROVIO and LUCASfilm arrived at Toys”R”Us Times Square flagship store to announced Angry Birds Star Wars, the next iteration to the popular video game franchise. Already beloved by millions around the world, the highly addictive gameplay will take place in the fantastical world of Jedi and Sith Lords. Players can take up arms, in this case a lightsaber variant of the franchise’s ubiquitous slingshot, and do battle with the “Porkside”. The Angry Birds Star Wars will be available for download starting a month from today on November 8th. In the meantime, both ROVIO and LUCASfilm will be releasing tie-in products, promotions, and videos to the game beginning at the end of this month.
ANGRY BIRDS & STAR WARS JOIN FORCES
NEW YORK (October 8, 2012) Rovio Entertainment and Lucasfilm Ltd. announced today a new blockbuster entertainment franchise collaboration; Angry Birds Star Wars. Launching worldwide on November 8, the unique partnership will combine all the fun of the classic Angry Birds and Angry Birds Space with the characters, stories and settings of the epic space fantasy, Star Wars.
From the deserts of Tatooine to the depths of the Death Star the game and merchandise will feature the Angry Birds characters starring as the iconic heroes of the beloved Saga.
“This is the best Angry Birds game we’ve ever done. It’s the best parts of Angry Birds with all new cutting-edge gameplay set in in a galaxy far, far away,” said Peter Vesterbacka, the Mighty Eagle and CMO of Rovio. “As a big Star Wars fan myself, I’m really excited about this new universe. The Force is definitely strong with this one.”
In addition to the game, this fall will also see the unveiling of a massive retail launch for Angry Birds Star Wars. Merchandise ranging from Halloween costumes and apparel to action figures and collectible plush toys will be available at select retailers, starting October 28.
“Both Star Wars and Angry Birds share the instant and irresistible appeal of hands-on fun,” said Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd. “People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination.”
In the coming weeks, fans can expect additional new videos, characters, and much more exciting content to be revealed.
For more information about Angry Birds Star Wars, visit www.angrybirds.com/starwars and watch the teaser trailer at www.youtube.com/user/RovioMobile.