Since the launch back in February 2012, global demands for its Nike+ FuelBand have been such that the athletic equipment giant decided to expand distribution in United States, Canada, and Great Britain starting on October 31st. In addition, Nike will add two new colorways, “White Ice” and “Black Ice”, to the original “Black Steel” and the limited “Ice” edition. Designed to synchronize the revamped Nike+ program along with Apple’s iPod Touch (3rd Gen and Later), iPhone 4/4S, and the just released iPhone 5, the innovative device measures calories, steps, and activity in real time. Plus, its a pretty nifty timepiece as well. Nike+ FuelBand in “White Ice”, “Black Ice”, and “Black Steel” will be available at Nike retail locations and NikeStore.com starting on Wednesday, October 31st.
Release Date: October 31st, 2012 (Wednesday)