Dwyane Wade Signs With Li-Ning | Confirmed

By - October 10th, 2012

Dwyane Wade Signs With Li Ning | Confirmed

Two years ago, Chinese sneaker brand http://li-ning.com” target=”_blank”>Li-Ning went on a “contractual blitz”, signing lucrative endorsement deals with both http://nba.com” target=”_blank”>NBA players http://barondavis.com” target=”_blank”>Baron Davis, Evan Turner, along with organizations like the Argentina National Basketball Team. Then, as fast as it roared into the marketplace, Li-Ning faded into the background, that is till today. Already marginally confirmed by Chinese blogs and leaks, http://dwyanewade.com/” target=”_blank”>Dwyane Wade officially joined Li-Ning’s roster of players today. Currently in China for the announcement, Wade stated “In the end, the pros outweighed the cons.” The http://nba.com/heat” target=”_blank”>Miami Heat guard continued, “Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.” But Wade knows the challenge ahead for Li-Ning, especially when it comes to the US market, since “people don’t like to change the brands they know.”

Both Wade and Li-Ning would not discuss the exact the details to the new deal. But it is known to be a multimillion agreement throughout the duration of Wade’s career in the NBA. It also included minority stake in Li-Ning, something only Michael Jordan himself has in Wade’s former sponsor, http://jumpman23.com” target=”_blank”>Jordan Brand.

Dwyane Wade Signs With Li Ning | Confirmed

Dwyane Wade Signs With Li Ning | Confirmed

Dwyane Wade Signs With Li Ning | Confirmed

Dwyane Wade Signs With Li Ning | Confirmed

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