In an effort to capture the remaining 44% of North America’s premium headphone market, Beats by Dr. Dre unleashes its Executive Class of headphones specifically aimed at consumers who want a luxury look to match their premium audio experience. Replacing the bright hues and plastic of their previous entries, Beats introduces black leather pads and polished metal fitted with the requisite “b” on each brushed aluminum, completely rotatable earcup, presenting a set of headphones that won’t stand-out in the first class cabin. The headphones require two AAA batteries to power its Active noise-cancellation functionality, which automatically adjusts its effect depending on your surroundings, and its Bluetooth capability – if you choose to detach its 3.5mm cable with its 3-button in-line remote and mic – for up to 25 hours of listening pleasure. Just like the Beats Pill Wireless Speaker we previewed earlier today, products of this caliber do come with a price and this one rings up for an even $300. You can pick them up now at authorized dealers as well as the brand’s online store.
Beats By Dr. Dre SoHo
67 Greene St | Map
(between Spring St & Broome St)
New York, NY 10012