Brad Pitt is the unlikely new face for Chanel No. 5. Two new promotional videos for the iconic women’s fragrance feature the actor speaking directly into the camera, reciting vaguely cosmic lines that read like a freshman lit major’s paean to love. (Here’s a sample: “It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dream takeover. But wherever I go, there you are. My luck, my fate, my fortune.”) Directed by Joe Wright, the commercials cement Pitt’s entrée into the lineage of notable Hollywood spokespersons who’ve represented Chanel’s signature scent. (The list includes Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou.) Check out the videos below, and let us know if you think this is a bold move for Pitt, or an unmitigated disaster in the making.