From the 70s, the 80s, straight onto the 90s, ellesse represented glamor side of sport, mixing performance designs along side with lifestyle of the well to do. In bring back those days of wine & dine before a tennis match, ellesse, now also known as ellesse Heritage, is bring back the Marathon 84. After making its first appearance during the 1984 New York Marathon, the vintage style runner became one of the brand’s most popular design.
In keeping with the theme of ellesse’s new FAB FIVE Project, Tokyo retailer atmos received the opportunity to reinterpret the Marathon ’84’s classic design for an updated look. Like the ellesse Poli by PRESENT LONDON before, the atmos x ellesse Marathon ’84 gone through a transformation though in appearances only. Now in bright red suede with midsole in contrast white, with quirky abstract motif of an eye, both symbols of good fortune in Japanese culture. Limited to only 150 pairs worldwide, the atmos x ellesse Marathon ’84 will be available later today, October 19th, through a launch party at atmos Tokyo flagship.
6-23-2 Jinguemae | Map
Shibuya-ku, Tokyo Japan
TEL #: +81-03-6427-6366
Release Date: October 18th, 2012 (Today!) | 8 pm
Launch Party Date: October 18th, 2012 (Today!) | 8 pm – 10 pm