Levi’s Waste < Less Denim Collection

By - October 19th, 2012

levis water less denim collection 00 Levis Waste < Less Denim CollectionTraditionally, manufacturing of clothes relies on using natural or synthetic yarn, which is produced from scratch. Alternatively, Levi’s have initiated a new program called Levi’s Waste < Less to introduce a new manufacturing method to help reduce post-consumer waste. These denim products seen here are constructed from used PET plastic and polyethylene terephthalate materials – mostly consisting of brown beer bottles, green soda bottles, clear water bottles, and food trays – collected from various recycling points across the nation. First, the bottles and trays are separated by color, and then crushed into flakes to be processed into a polyester fiber. Finally, this fiber is blended with cotton fiber, turning them into a cotton yarn for manufacturing this denim line. Official launch is slated for Spring 2013 season, and stay tuned here for more information on this collection.

levis water less denim collection 01 Levis Waste < Less Denim Collection

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