Beats by Dr. Dre Studio Headphones - EKOCYCLE Edition | By Will.I.Am & Coca-Cola

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Exactly identical to other Beats by Dr. Dre Studio Headphones, its what went into the new EKOCYCLE Edition that makes it all the more unique. Made accordingly to the guideline set by EKOCYCLE, an eco-conscious initiative established by entertainer Will.I.Am and beverage giant Coca-Cola, each pair of Beats Studio Headphones EKOCYCLE Edition will include 31% recycled materials. But it won't just be headphones, Will.I.Am envisioned a line of consumer goods produced with recycled materials. In addition to Beats by Dr. Dre, New Era signed up to cause and four more brands  just announced their partnerships to EKOCYCLE this afternoon. This includes Levi's which will be release a limited edition 501 jeans later this year with 29% recycled material, an equivalent of 8 plastic bottles. Beats by Dr. Dre Studio Headphones EKOCYCLE Edition is now available at Beats retail location and online store.

Beats By Dr. Dre SoHo
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