When Amsterdam boutique Patta unexpectedly shuttered its doors back in July, it left an irremediable void not just on city’s retail scene but its trendsetting culture too. Luckily, the store’s proprietor, Masta Lee, had something in the works already. After two months worth of renovation, Patta will be opening its doors once again in a different location. Situated in the historical neighborhood of Zeedijk, once the urban center of Amsterdam and just streets away from its infamous Red Light district, the new storefront includes the various offerings Patta became famous for. Though the look of the retail spot is completely new, the atmosphere is still the same along with the extensive collection of footwear, apparel, and accessories for sale.
As a way to mark this new chapter in Patta’s history, it partnered with CONVERSE to create the latest Patta x CONVERSE First String Pro Leather Collection. Dubbed as “Shovel and Flower” for its emblem, the gardening and plant cultivation inspired designs signify both labels’ roots in the culture. Made from durable Cordura fabric in tan high-cut or green oxford silhouette, both will be available tomorrow, October 27th, at Patta’s grand re-opening event.
Zeedijk 67 | Map
1012 AS Amsterdam
Opening Date: October 27th, 2012 (Tomorrow!) | Noon – 7 pm