Online retailer oki-ni has re-launched their site, creating a faster and more easily navigable shopping experience. In launching their new “space-age” site, oki-ni made the decision to get literal, sending key items from their inventory up into the stratosphere for a two-hour round-trip. Tethered to weather balloons and filmed with onboard cameras, the menswear pieces and accessories floated upward nearly 20 miles before landing safely back to earth. Having successfully pulled off the feat, it’s a safe bet that the menswear retailer can get your order safely to your door. Check out the video below, then head over to oki-ni to experience the new site.