Through resilience and hard work, a local boy finally made it to the big league, returned to become the hometown hero… There is a fairy tale-like quality to Derrick Rose‘s journey to the NBA and the Chicago Bulls. AS a tribute to the common bond between the man, the team, and the city he calls “home”, adidas Basketball unveiled a new colorway for D Rose 3 dubbed “Michigan Avenue”. Inspired by the sights and sounds of Chicago’s most famous thruway during the holiday season, adidas designers took time to replicate each details into abstract forms. For the lights that blanketed the avenue, adidas sheathed the D Rose 3 in white synthetic leather upper accentuated with speckled design. Front toe box in blue nubuck, yellow three stripes and lace eyelets, and down to the infrared tongue, laces, and outsole are all design cues to characters seen during Chicago’s annual tradition, the Magnificent Mile Lights Festival parade. As with the previous two editions, “Chicago Fire” and “’90s Throwback”, the interior of “Michigan Avenue” features stars and a half-moon graphics, a nod to D Rose’s “Poohdini” tattoo. Finally, adidas added Michigan Avenue’s satellite coordinates and the number 1,000,000 to the interior pattern, symbolic of estimated lights to appear in this year Magnificent Mile Lights Festival on November 17th.
Retails for $160, the D Rose 3 “Michigan Avenue” by adidas Basketball will be available on Thursday, November 15th, at select retailers worldwide.
Release Date: November 15th, 2012 (Thursday)