Levi’s – Spring/Summer 2013 Collection – London Press Preview

By - November 7th, 2012

Somewhat sparse when you compare it to the bustling preview events during New York Fashion Week in the past, Levi’s Preview Event in London last week nevertheless served the purpose. In fact, art gallery-like installations by D-CD (Denton-Cardew Design) helped attendees from press, media, and other important outlets to know Levi’s various initiatives a little better. With a handful of 2-liter plastic soda bottle, it demonstrated the ecological effects of the new WasteLevi’s Vintage Clothing line.