Levi’s – Spring/Summer 2013 Collection – London Press Preview

By - November 7th, 2012

levis spring summer 2013 collection preview event london 00 Levis   Spring/Summer 2013 Collection   London Press Preview

Somewhat sparse when you compare it to the bustling preview events during New York Fashion Week in the past, Levi’s Preview Event in London last week nevertheless served the purpose. In fact, art gallery-like installations by D-CD (Denton-Cardew Design) helped attendees from press, media, and other important outlets to know Levi’s various initiatives a little better. With a handful of 2-liter plastic soda bottle, it demonstrated the ecological effects of the new Waste<Less Denim Collection. Another display had visitors going back to the origin of Levi’s with a mock-up of a gold miner’s bedroom.  In between, Levi’s highlighted the evolution of its staple, the 501 jean, in addition to this season’s hugely popular colored denim series and the retro-centric Levi’s Vintage Clothing line.

levis spring summer 2013 collection preview event london 01 Levis   Spring/Summer 2013 Collection   London Press Preview

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levis spring summer 2013 collection preview event london 03 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 04 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 05 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 06 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 07 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 08 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 09 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 10 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 12 Levis   Spring/Summer 2013 Collection   London Press Preview

levis spring summer 2013 collection preview event london 11 Levis   Spring/Summer 2013 Collection   London Press Preview

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