Levi’s – Spring/Summer 2013 Collection – London Press Preview

By - November 7th, 2012

Levis   Spring/Summer 2013 Collection   London Press Preview

Somewhat sparse when you compare it to the bustling preview events during New York Fashion Week in the past, http://levi.com” target=”_blank”>Levi’s Preview Event in London last week nevertheless served the purpose. In fact, art gallery-like installations by http://denton-cardewdesign.com/” target=”_blank”>D-CD (http://freshnessmag.com/2010/03/01/fresh-creative/” target=”_blank”>Denton-Cardew Design) helped attendees from press, media, and other important outlets to know Levi’s various initiatives a little better. With a handful of 2-liter plastic soda bottle, it demonstrated the ecological effects of the new Waste<Less Denim Collection. Another display had visitors going back to the origin of Levi’s with a mock-up of a gold miner’s bedroom.  In between, Levi’s highlighted the evolution of its staple, the 501 jean, in addition to this season’s hugely popular colored denim series and the retro-centric http://levisvintageclothing.com” target=”_blank”>Levi’s Vintage Clothing line.

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

Levis   Spring/Summer 2013 Collection   London Press Preview

0 comments