Reebok Presents “Time Lapse” Featuring Swizz Beatz

In his role as Creative Director at Reebok, Swizz Beatz has guided the rebirth of many of the brand’s classic silhouettes back into the limelight. And in his latest marketing tool, Swizz is featured in a time lapse video showcasing both these styles and some of the label’s hottest apparel from yesterday, today, and a sneak peek at what’s to come in 2013 from the R. Set in Times Square in New York City, Swizz is seen in the Ex-o-fit Hi, Classic Leather, Pump Omni Zone, Pump Running, Pump Omni Lite, Workout Mid, Question Mid, Alien Stomper, and the Berlin with the threads to match. In just over a minute, you’ll see both the development of a brand and the evolution of style. Can’t wait for the next 30 years.