Carhartt WIP finally opened its first outpost in the U.S. last year, setting up shop on Crosby Street in SoHo. Reflecting its work wear heritage, the store has exposed brick walls and rough hewn wooden floor boards, as well as a giant neon Carhartt sign to indicate that the WIP brand is infused with a modernist twist. But what draws shoppers to the store is the full lineup of Carhartt WIP apparel, including the brand’s many collaborations, and a staff who live and breathe the Carhartt ethos. It’s something that we see in the following video, paying tribute to the NYC store roughly a year after its opening. Check it out below.