Unlike the market condition in which NIGO established A BATHING APE some 17 years ago, today’s streetwear scene is bursting at the seams with competitions. So how do you entice customers when there are so many similar selections? For Hong Kong’s I.T, which now owns the BAPE brand, the solution came in the form of AAPE by A BATHING APE, a sub-label with a more youthful appeal. Largely thanks to A BATHING APE‘s extensive product archive, designers were able to base many of AAPE’s merchandise on previous successes. The inclusion of components from street arts, militarism, and American football helped to update the silhouettes to be inline with today’s trends. See the latest collection for Fall/Winter 2012 from AAPE by A BATHING APE at your nearest BAPE retail locations.