Jordan Brand Dare To Fly Announcement – December 3rd, 2012

By - November 26th, 2012

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Building intrigue and suspense around its upcoming projects is a skill that Jordan Brand has mastered, and this invite to the “Dare to Fly” announcement, sent directly to Freshness, has our interest piqued (to put it mildly). A nondescript black package features an embossed Jumpman logo at the exterior, along with a cryptic message printed across the inside of the lid: “By the time you see us, it’s too late.” A black flashlight and a black light poster make up the only contents, the latter printed with a majestically stylized bird’s wing illuminated from the surrounding darkness. “Dare to Fly” is printed in block letters, followed by the date of the impending announcement: Monday, December 3rd, 2012, 4:00 p.m. Needless to say, we’re more than ready. Stay tuned for details.

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