Cadence x DVS – “Adventure Awaits” | Video

By - November 27th, 2012

Cadence x DVS   Adventure Awaits | VideoWe reported on the collaboration sneakers,”>Rico CT, from”>Cadence and”>DVS last month and here is a promotional video for the shoes. Entitled “Adventure Awaits”, the short film follows the day-in-the-life of a staff at Cadence. Approaching the campaign with an artistic touch, the clip highlights the freedom and joy of riding a bicycle, rather than overloading information on the featured products. Shot with California as a backdrop, this video has a feel-good factor, making people want to grab a bicycle and go out for a ride immediately. These shoes are in stock at Cadence flagship store and”>online shop.

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