We’re at the peak of the holiday shopping season, and if you’re trying to find a gift for a fitness fanatic or a couch potato looking for motivation to get fit, pick up the Nike+ FuelBand. It measures the wearer’s physical activity by converting bodily motion into NikeFuel, its LED display lighting up in celebration when one’s daily goal is achieved. It’s positive reinforcement from a mobile personal trainer who won’t yell abuse in your ear. Even better, Nike is releasing a Doernbecher edition of the device, benefiting the Doernbecher Children’s Hospital. Featuring a blue interior and blue LED display, the Doernbecher-edition Nike+ FuelBand drops in limited quantities Friday at Nike Portland, Nike NYC, 21 Mercer and nikestore.com.
Release Date: November 30th, 2012 (Friday)