INSA worked with Stanley Donwood to convert the artwork of “Hollywood Dooom”, the latest album from Atoms For Peace, into an interactive GIF-ITI mural. GIF-ITI is a term coined by INSA, which utilizes the animated GIF images to transform the mural into a continuously looping image. Donwood created this artwork by reflecting on their views of the modern day Armageddon. INSA painstakingly painted each frame by hand, followed by a snapshot, only to be painted over with another frame. It took a week to finish this mural on the XL Records office in Los Angeles, and the final animated GIFs are embedded below.