A study of how a collaborative concept could be an effective marketing tool. Following the September launch of its New Balance US574 in “Kool Grey” colorway (also known as “Duck Camo” to most), a design that helped folks familiarize with the Ball and Buck name, the Boston-base retail is back at it once again with the Ball and Buck x New Balance US574 “Mountain Green”. With the exception of the overall green suede design, this new variant features an nearly identical construct to the first iteration, right down to the 10oz duck canvas accents in Ball and Buck’s proprietary camouflage. In addition, its a way for Mark Bollman, Ball and Buck’s founder, to showcase two great American brands and awareness to Made in America products.
Ball and Buck Newbury
144B Newbury Street | Map
Boston, MA 02116
TEL #: 617-262-1776
Release Dates: December 25th, 2012 (Christmas Day)