Upon your first visit to Deus Ex Machina‘s branch just off Venice Beach, you will find it quite difficult to place the Australian transplant in a particular category. While it is a storefront for apparel, the location also serves as a espresso bar, a surf shop and a showroom for Deus’ mainstay – custom built cafe racers.
New to its Fall/Winter 2012 Collection, Deus’ creative team partnered with Reigning Champ in making a set of designs, including this unique Rider Jacket. While it encompassed all of the design elements you will find on a traditional rider jacket, Reigning Champ added its famous cotton fleece in place of leather instead. Available now for US$ 390 at Deus Ex Machina’s Venice Beach store and its online shop.
Deus Ex Machina – Venice Beach
1001 Venice Blvd. | Map
Los Angeles CA, 90291