Pepsi and Beyoncé Invite Fans to Help Kick off the Pepsi Super Bowl Halftime Show

By - December 28th, 2012

Pepsi and Beyoncé Invite Fans to Help Kick off the Pepsi Super Bowl Halftime Show

It’s been a wild NFL season, with any one of the playoff-bound teams having a shot at competing in the 2013 Super Bowl, set to air Sunday, February 3rd, on CBS. The field is wide open for the Pepsi Super Bowl Halftime Show as well, with Pepsi and Beyoncé offering fans a chance to be part of the first ever crowd sourced Halftime introduction spot, one that welcomes Beyoncé herself to the stage. For fans to participate in what promises to be the most memorable Super Bowl performance ever, they must submit photos of themselves in specific dance poses (think head bops, toe taps and jumps). Beginning Saturday, December 29th, fans can enter by logging on to pepsi.com/halftime and entering their photos. By doing so, those fans will have a chance to be part of the crowd [sourced] half time show. In addition, fans will be entered into a drawing for the chance to be one of 50 lucky participants selected to cheer on as Beyoncé and her dance team take the stage. See additional rules below, and good luck to those who enter!

  • Only fans 18 and older can submit photos
  • Background images should be generic and non-identifiable
  • Fans can’t wear clothing with identifiable logos
  • Photos have to be high-res and taken with a camera
  • Fans must be open to signing a photo release form
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