There isn’t a lot left that Louis Vuitton cannot claim as part of its empire, but now the French luxury brand can now add a Swiss Chalete-style shop in the snowy, picturesque town of Gstaad, Switzerland to their map. Their first store with a fireplace (very apropos), the location allows shoppers to ski right up to the front door of the store where they will be welcomed by a cozy, warm atmosphere complete with a relaxing salon, just like the lux 5-star accommodations that are scattered throughout this Bern Alps region of Switzerland. To help launch the new location, LV enlisted the help of Swiss blogger-turned-model Kayture in a short film documenting her whimsical, Little Red Riding hood style (sans wolves) journey to the store from her home. See the video and exclusive behind-the-scenes shots from the shoot below.
photos via: KAYTURE