Kate Upton To Star In Mercedes-Benz’s Super Bowl Commercial

By - January 9th, 2013


The usual ad tricks of barking dogs and Star Wars theme may not be enough in the face of stiffed competition, all for the grand prize as the top Super Bowl commercial. One of the few new entries will Mercedes-Benz, who enlisted help from supermodel Kate Upton. Created by advertisement agency Merkley + Partners, Upton will be sharing the 60-second spot with singer Usher. Filming already took place in and around New Orleans, where the city’s Mercedes-Benz Superdome will play host to Super Bowl XLVII. Previous press release have stated the ad to be “a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire,” (whatever that means…) executives from Mercedes-Benz USA stressed that it will be classy and not like Upton’s steamy appearance for Carl’s Jr., which was banned from last year’s Super Bowl. You can catch Super Bowl 47 on February 3, 2013.

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