Puma BioWeb Elite Fire & Ice Pack

By - January 9th, 2013

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While adidas and Nike are going woven, with their new BioWeb Elite Fire & Ice Pack Puma clearly went futuristic. Inspired by the strength and flexibility of spiderwebs, Puma’s BioWeb features a revolutionary WebCage upper alongside a molded TPU heel wrap that the brand is calling WebTech, which together provide a level of support and style unlike any other performance sneaker. Just like the masterpieces stitched together by our eight-legged friends, the translucent Webcage doesn’t compromise durability despite is extremely lightweight structure. Instead, it offers support for your natural foot movements using the smallest amount of additional weight possible. And, continuing with the nature inspired look, Puma offers the BioWeb Elite in either a Fire and Ice colorways, giving us looks on both sides of the color spectrum. Set to be a limited edition release, you can pick up these new minimalist trainers now at select Puma retailers. Check out more looks and a video highlighting the features of Puma’s new innovative cage design after the click.

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