Nike – 2013 “Year of the Snake” Collection – Greater China Press Preview

By - January 10th, 2013

nike the way of the snake press event shanghai 02 Nike   2013 Year of the Snake Collection   Greater China Press Preview

Flanked by UNDEFEATED‘s Eddie Cruz and the polymathic Edison Chen, Marc Dolce of Nike unveiled the 2013 Year of the Snake Collection to several regional press/media outlets earlier today in Shanghai. Organized by Nike head-honcho Fraser Cooke, the intimate setting of the event is somewhat of a departure in comparison to last month’s Nike Air Force 1 30th Anniversary Celebration. But it also marks the collection’s significance, the 12th time Nike announced a Chinese Zodiac-theme series, thus completing the zodiac cycle.

The fact snakes had a deep association with dragons in ancient China, organizers naturally named the gathering “The Way of the Snake”. Marc Dolce, the creator of the Nike Lunar Force 1, elaborated each of the series’ components that laid across the table and on the Powerwall display. This included the Nike Air Force 1 CMFT in High and Low, Nike Air Force 1 Foamposite, Nike Zoom Huarache 2K4, Kobe 8 System, Kobe 8 Red & Black, and finally, Nike Destroyer Jacket. All will be on sale at select Nike retailers worldwide starting on January 18th, 2013.

nike the way of the snake press event shanghai 03 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 04 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 01 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 05 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 08 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 07 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 12 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 10 Nike   2013 Year of the Snake Collection   Greater China Press Preview

nike the way of the snake press event shanghai 11 Nike   2013 Year of the Snake Collection   Greater China Press Preview

0 comments