With the popularity of plastic Penny cruiser skateboards, almost every skateboard company has released their own version in the past year. Diamond Supply Co. recently released their very own cruiser skateboards under their Diamond Life line. Signature details set these skateboards apart from the rest of the pack, including custom-made diamond-shaped truck bolts, grip, and the Tiffany-colored wheels, bushings, and bolts. As they are originally a skateboard hardware company, the durability of these boards can be trusted. Pick up these two new colors in their flagship store in LA and through their online shop.