Sure, basketball is a team sport, but with just five guys on the court for each team, the efforts of one individual are more impactful than they are on the gridiron or diamond. And no competitor plays with as much passion on a game to game basis as the Black Mamba. (In a new interview with ESPN The Magazine, Kobe Bryant discusses his superiority in one-to-one matchups, claiming to have “roasted” the likes of Tracy McGrady, Reggie Miller, Caron Butler et al.) Now voted to his NBA-record 15th consecutive All-Star start, Kobe is the subject of a new video from Nike, aptly titled “Count on Kobe.” It’s produced by longtime Nike partner Wieden + Kennedy and directed by Angus Wall, artfully conveying Bryant’s ferocious drive and will to dominate on the basketball court. Check it out below, and expect to see it broadcast tonight during the nationally televised Los Angeles-Miami game.