Of course, the tag line of “military-inspired” has been overused and thrown around in the field of men’s wear for a number of years. Yet, new outerwear label VIETTO is decidedly different. Where others are focusing more on exotic, high tech materials in their outerwear, VIETTO‘s creative director, Hvrminn, placed much of his attention on the process instead. What you get then are authenticity in the outerwear’s forms with high-tech specificity in accents like laser-cut horn buttons and Vilene interface. Currently feature at PROJECT trade show in New York, VIETTO Fall/Winter 2013 Outerwear Collection will be available via select retailers during the coming months.