CONVERSE reaches across the Pacific to help China gear up for the longest and most important festivity on the Chinese calendar, the Chinese New Year. A time to reconnect with family, enjoy delicious feasts, and make way for the incoming good luck, celebrations for the Chinese New Year can last well over two weeks and CONVERSE wants to help you play your part in style. We previewed their Limited Edition “Year of the Snake” Collection last week, but the significance of the occasion and the revelation of another colorway is well worth a second look. Joining the Tawny Brown and Black Leather snakeskin-coated Chuck Taylor high-tops and low top is a Chinese Red edition, both in high and low heights, designed to match the decorations that have traditionally adorned homes and lined the streets of China for generations. Each scaly sneaker also boats tonal laces, metal eyelets, and a white vulcanized outsole, resulting in a look that will certainly be a must-have for any serious sneakerhead. Available now at Converse retailers across the map and their own webstore for $100.