Nike+ Creates New Interactive #MakeItCount Video

By - January 28th, 2013

Last year, Casey Neistat packed his bags, called a friend, and set off on a 10-day, 34,000 mile trip around the world blowing all the cash that Nike gave him to create a video promoting their new Nike FuelBand. The result was a four-and-a-half-minute film for their Nike+ “Make it Count” video campaign that – despite being shot with a shaky camcorder – took off around the world and inspired countless numbers of people to get moving. Building on his work, Nike continues with their #makeitcount campaign with another video highlighting the goals of athletes from all walks of life, including personal milestones from the ordinary through the extraordinary  Using new “Hotspot” technology, viewers also can click tags through in the #MakeItCount Video, share their goals on Facebook or Twitter, or join a community of people with similar interests, all within the same video experience. Check out the video here and let Nike help you make 2013 your best year yet.

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