Detroit Rubber - Episode 1: The Search For Eminem Air Jordan IVs

Avatar:
Author:
Publish date:
Social count:
7

As co-owners of Detroit's celebrated Burn Rubber sneaker boutique, Rick Williams and Roland "Ro" Coit face multiple challenges on a daily basis, from balancing work and family to growing a successful business while managing a colorful cast of characters. Their exploits are the focus of a new reality series from Electus and Shady Films, "Detroit Rubber," which has just premiered on YouTube's Loud channel. Episode 1 finds Rick and Ro on a quest to obtain a pair of ultra-rare Air Jordan IV "Eminem" on behalf of a VIP client -- Detroit Tigers slugger Prince Fielder. Check out the video below.