Detroit Rubber – Episode 1: The Search For Eminem Air Jordan IVs

By - January 29th, 2013

Detroit Rubber   Episode 1: The Search For Eminem Air Jordan IVs

As co-owners of Detroit’s celebrated http://burnrubberdetroit.com/” target=”_blank”>Burn Rubber sneaker boutique, Rick Williams and Roland “Ro” Coit face multiple challenges on a daily basis, from balancing work and family to growing a successful business while managing a colorful cast of characters. Their exploits are the focus of a new reality series from http://electus.com/” target=”_blank”>Electus and Shady Films, “Detroit Rubber,” which has just premiered on YouTube’s https://youtube.com/LOUD” target=”_blank”>Loud channel. Episode 1 finds Rick and Ro on a quest to obtain a pair of ultra-rare Air Jordan IV “Eminem” on behalf of a VIP client — Detroit Tigers slugger Prince Fielder. Check out the video below.

Detroit Rubber   Episode 1: The Search For Eminem Air Jordan IVs
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