Levi’s 501 Waste < Less Jeans EKOCYCLE Edition | By Will.I.Am & Coca-Cola

By - January 29th, 2013

Levis 501 Waste < Less Jeans  EKOCYCLE Edition | By Will.I.Am & Coca Cola

In addition to the http://freshnessmag.com/2012/10/25/beats-by-dr-dre-studio-headphones-ekocycle-edition-by-will-i-am-coca-cola/” target=”_blank”>Beats by Dr. Dre Studio Headphone, http://will-i-am.blackeyedpeas.com” target=”_blank”>Will.I.Am‘s latest venture, https://facebook.com/EKOCYCLE” target=”_blank”>EKOCYCLE, will be introducing the new http://levi.com” target=”_blank”>Levi’s 501 Waste<Less Jeans.  While the concept is quite similar to Levi’s own Water<Less Jeans line, EKOCYCLE was able to repurposed around 8 recycled PET plastic bottles and incorporate them into a pair of classic Levi’s 501. Thanks in part to support from http://coca-cola.com/” target=”_blank”>Coca-Cola, each part of Levi’s 501 Waste<Less Jeans will contain about 29% post-consumer waster materials, though they’re no different than any other 501 on appearance and wear. Available now through select Levi’s retail locations worldwide.

Levis 501 Waste < Less Jeans  EKOCYCLE Edition | By Will.I.Am & Coca Cola

Levis 501 Waste < Less Jeans  EKOCYCLE Edition | By Will.I.Am & Coca Cola

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