“The BlackBerry, Rebuilt, Lives to Fight Another Day,” a headline on the New York Times that was precise and to the point. Indeed, the communication device which once dominated 85% of the market and introduced a new form of addiction was back from the brink of death. Though the company’s market share is now only at 2.9%, its CEO Thorsten Heins was certain the two new BlackBerry 10 models – BlackBerry Z10 & BlackBerry Q10, will help to revive it.
Though several notable “leaks” on the Internet have dulled some elements of surprise for the BlackBerry Z10, the touchscreen-base phone still have some tricks up on its sleeves. With a 4.2-inch display at 1,280 x 768 or 356 pixels, the Z10 actually has a better resolution than Apple’s heavily promoted Retina Display. Powered by a 1.5GHz dual-core Snapdragon S4 Plus processor with 2GB of RAM, along with a slew of features including microSD and micro SIM slots, Bluetooth 4.0 and WiFi 802.11a/b/g/n connectivity, and a removable battery.
Of course, BlackBerry is best known for its QWERTY keypad-base devices and today’s all-out presentation did not disappoint. Shaped just a tad larger than its BlackBerry Bold 9930 predecessor, the BlackBerry Q10 is also a “hybrid” with both touchscreen and keypad components. A 3.1-inch Super AMOLED display at 720 x 720 means brighter and better resolution when you compare it to the rest QWERTY keypad-base phones out in the market today. Powered by the same 1.5GHz dual-core Snapdragon S4 Plus processor with 2GB of RAM as the Z10 along with the suite of features.
While its too early to determine if the BlackBerry 10 will help the company to survive the ever contentious mobile device market. It does, however, points BlackBerry in the right direction.