Vans Custom Culture is an annual competition in which high school art classes customize four heritage styles from Vans Classics with designs that reflect the three core values of the Vans lifestyle — action sports, art and music — as well as a “local flavor” theme reflecting the school’s local roots. Last year’s winners all hailed from one school, Rio Rancho High School in New Mexico, who claimed the $50,000 grand prize for their art program. The prize-winning kicks take the form of an Authentic featuring an all-over print inspired by the geography of New Mexico; a Classic Slip-On that pays tribute to tattoo culture with ink and skin artwork; Sk8-Hi channeling the spirit of rock music with a guitar graphic across the upper; and a 106 Vulcanized that gives the nod to surf lifestyle with beach imagery. Look for the Custom Culture pack to release in March at select Vans and Journeys locations, as well as Vans’ online shop. Registration for the 2013 edition of Vans Custom Culture ends February 11th. High school art classes can sign up for this year’s contest here.
Release Date: March 2013