In part to shed his “Nice Guy” persona, Kevin Durant, along with Foot Locker and Nike Basketball, created not just the previously mentioned “Who Is KD?” television spot, but a new Nike KD V colorway. Billed as “Ice Blue”, the special KD V takes on some of OKC Thunder‘s team color scheme, with brushes of Total Orange on several accents and outsole. To come with a full range of matching apparel, all to be available through Foot Locker and Nike’s online stores starting today, follow by in-store launch event tomorrow. You can also join in the campaign via Twitter by using hashtag #KDISNOTNICE on @FootLocker. Explain why “KD Is Not Nice” and Foot Locker will put the best entries on its Facebook, Instagram, and HouseofHoops.com website.
Nike KD V
Color: Ice Blue/Squadron Blue-Total Orange
February 6th, 2013 (Today!) Online
February 7th, 2013 (Thursday) In-Store