Seen http://freshnessmag.com/2012/12/03/hm-for-brick-lane-bikes-spring-2013-collection/” target=”_blank”>first last December, fast retail giant http://hm.com” target=”_blank”>H&M unveiled this week’s its first cycling collection. Through a collaboration with East London’s http://bricklanebikes.co.uk/” target=”_blank”>Brick Lane Bikes (http://bricklanebikes.co.uk/” target=”_blank”>BLB), H&M designed the capsule collection to be well-suited for city cyclists. While styling reflects that of a vintage era, the details went into each piece are modern and technical. Tested by member of BLB, the 11-piece collection will be available through 180 of H&M’s retail locations worldwide starting on Thursday, March 7th.
Release Date: March 7th, 2013 (Thursday)