Seen first last December, fast retail giant H&M unveiled this week’s its first cycling collection. Through a collaboration with East London’s Brick Lane Bikes (BLB), H&M designed the capsule collection to be well-suited for city cyclists. While styling reflects that of a vintage era, the details went into each piece are modern and technical. Tested by member of BLB, the 11-piece collection will be available through 180 of H&M’s retail locations worldwide starting on Thursday, March 7th.
Release Date: March 7th, 2013 (Thursday)