adidas No.42 Paris

By - February 18th, 2013

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At the same time it debuted a swath of its performance collection during the NBA All-Star Weekend here in the US, adidas is hard at work in positioning itself in the European fashion scene with the opening of No.42 Paris. Joining the No.74 Berlin, and No.6 London, No.42 (Number 42) further explores the crossover between sports and fashion. Like its counterparts, the retail concept will house adidas’ fashion collections including those from its collaborations with Jeremy Scott, Opening Ceremony, Stella McCartney, as well as staples from Y-3, SLVR, adidas Originals, and adidas Consortium series. Bathed in natural light, the store’s open, minimalistic layout and rustic workshop decor are very much inline with the concept’s work-in-progress/experimental streak. You will find the adidas No.42 Paris retail concept in the Marais District, just streets away from Centre Georges Pompidou.

adidas No.42 Paris
42 Rue de Sévigné | Map
75004 Paris, France

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