G-Star RAW – The Art of Raw

By - February 18th, 2013

G Star RAW   The Art of RawNever has the process of dying, weaving, stitching, and finishing denim looked or sounded this good. Set to a custom mix by Skrillex, G-Star’s latest campaign sees an animated video showing a microscopic view of how denim apparel is made from scratch through to the placement of the final G-Star button. Embodying the mantra of the latest campaign, “The Art of Raw,” the video pans out to the skeleton of a dog sprinting to his own piece of G-Star denim, the type of experimentation and innovation that these denim craftsman are well-known for pioneering. Check out the video with music by Skrillex after the jump along with the rest of the campaign shots for us humans.

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

G Star RAW   The Art of Raw

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