Taking the twin inspirations of a traditional Mexican running sandal and Bill Bowerman’s philosophy of applying form-fitting, lightweight builds to construct the ideal modern running shoe, Nike introduced the Air Huarache to the world in 1991. Designed by Nike legend Tinker Hatfield, the was nothing short of a legitimate game-changer, featuring futuristic lines and an MIA Swoosh, as well as an interior neoprene and spandex bootie that hugged the foot like a sock. Superior fit and support would come courtesy of a thermoplastic heel strap and a uniquely crafted sole unit, the latter molded for maximum cushioning with flexible ridges along the forefoot. Meanwhile, its already striking appearance would be enhanced by bright colors squarely reminiscent of the early 1990s.
Advertising agency Wieden + Kennedy unveiled the groundbreaking sneaker to an unsuspecting world with two legendary commercials — one starring runner Michael Johnson, the other set to John Lennon’s “Instant Karma” and directed by a young unknown filmmaker named David Fincher — and consequently the Air Huarache would register appearances in a procession of pop culture avenues, easing the transition of the revolutionary shoe into the American mainstream. (Assembled by Crooked Tongues, those images can be seen in the gallery below.) They’re a proper re-introduction to the Nike Air Huarache, launching through select retailers like size? in a duo of OG colorways — White/Game Royal-Dynamic Pink and White/Sport Turq-University Gold — starting on February 22nd.
Release Date: February 22nd, 2013 (Friday)