Although they're based in downtown Los Angeles, Primitive decided to get off the beaten track and shoot their latest Spring/Summer 2013 Collection Lookbook out in the great outdoors. Open fields, grassy knolls, and scraggly trees provided a great backdrop for a mixture of both patriotic and street-ready goods that are comprised of graphic Tees (with the "Beasts of the Blvd" tee an obvious highlight), sweats, plenty of dual texture hats, limited edition collabs with Pangea, accessories, and some custom, in-house denim jeans. Check out a full look at the Spring/Summer 2013 Collection Lookbook after the jump and head over to their online store or their location off of Ventura Blvd beginning this Friday, February 22, when the full line will be available.
Release Date: February 22, 2013 (Friday)
17060 Ventura Blvd | Map
Encino, CA 91316
TEL #: 818-479-7171