“Unite All Originals,” the newly launched 2013 global campaign from adidas Originals, is centered around the adidas collider, an immersive digital experience that allows visitors to experience a world of original content. There, international artists from a variety of disciplines, ranging from music producers to designers to sculptors, collide to create something new and unique. Additionally, the campaign introduces a 90-second hero film, directed by French filmmaker SoMe and featuring DJ/producer A-Trak reworking his single “Landline.” Incorporating ambient sounds lifted from the accompanying footage, A-Trak creates an exclusive new song that captures the spirit of the project — people coming together to create new forms of originality. Check out the short film below.
