adidas Originals – Spring/Summer 2013 – “Unite All Originals” Campaign Launch

By - March 5th, 2013

adidas Originals   Spring/Summer 2013   Unite All Originals Campaign Launch

“Unite All Originals,” the newly launched 2013 global campaign from adidas Originals, is centered around the adidas collider, an immersive digital experience that allows visitors to experience a world of original content. There, international artists from a variety of disciplines, ranging from music producers to designers to sculptors, collide to create something new and unique. Additionally, the campaign introduces a 90-second hero film, directed by French filmmaker SoMe and featuring DJ/producer A-Trak reworking his single “Landline.” Incorporating ambient sounds lifted from the accompanying footage, A-Trak creates an exclusive new song that captures the spirit of the project — people coming together to create new forms of originality. Check out the short film below.

adidas Originals   Spring/Summer 2013   Unite All Originals Campaign Launch