ABSOLUT Unveils Limited Edition Denim Sleeve

By - March 7th, 2013

ABSOLUT Unveils Limited Edition Denim Sleeve

You can mix http://absolut.com” target=”_blank”>ABSOLUT vodka with just about anything and it’ll still taste smooth, but denim? Well, Brooklyn-based denim guru and street fashion icon http://lorencronk.com/” target=”_blank”>Loren Cronk figured it out with this Limited Edition Denim Sleeve. Designed as a tribute to both denim and travel, the bottle gets its own deep blue jeans cover made especially for the “voyager” bottle shape the vodka brand made for duty-free retailers. Currently available in Asia and spreading quickly throughout the globe between now and July 2013, the collaboration resulted in a slim-fit sleeve made of indigio denim with yellow stitching, a zipper on the back, and a sewn-on label marking the pairing. In the two videos after the jump, Cronk speaks to his creative process and even walks through how he made the denim sleeves, step-by-step. You can also learn more about the project on ABSOLUT’s http://absolut.com/dutyfree/denim/” target=”_blank”>special project page. 

ABSOLUT Unveils Limited Edition Denim Sleeve ABSOLUT Unveils Limited Edition Denim Sleeve

ABSOLUT Unveils Limited Edition Denim Sleeve

ABSOLUT Unveils Limited Edition Denim Sleeve

ABSOLUT Unveils Limited Edition Denim Sleeve

ABSOLUT Unveils Limited Edition Denim Sleeve

ABSOLUT Unveils Limited Edition Denim Sleeve

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