ABSOLUT Unveils Limited Edition Denim Sleeve

By - March 7th, 2013

You can mix ABSOLUT vodka with just about anything and it’ll still taste smooth, but denim? Well, Brooklyn-based denim guru and street fashion icon Loren Cronk figured it out with this Limited Edition Denim Sleeve. Designed as a tribute to both denim and travel, the bottle gets its own deep blue jeans cover made especially for the “voyager” bottle shape the vodka brand made for duty-free retailers. Currently available in Asia and spreading quickly throughout the globe between now and July 2013, the collaboration resulted in a slim-fit sleeve made of indigio denim with yellow stitching, a zipper on the back, and a sewn-on label marking the pairing. In the two videos after the jump, Cronk speaks to his creative process and even walks through how he made the denim sleeves, step-by-step. You can also learn more about the project on ABSOLUT’s special project page

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