ENGINE11 is a bicycle company located in Fullerton, California. It was established by a small number of cyclists, passionate on creating quality goods for fellow cyclists. The name derives from the fact that legs look like number 11, and they act as a power train of bicycles. From its humble beginnings, the independent company has slowly developed products including fixed gear frames, apparel, and accessories. To elaborate on their brand concept and philosophy, ENGINE11filmed a special promotional video, explaining the history of its founders, its team riders, and its compact staff. Watch the inspiring short film below.