Red Bull has always used unconventional marketing strategies to reach out to its core audience. In the past, their promotional activities were limited to the sponsorship of events and individuals who comprised their target market. Now, the energy drink company is unveiling their latest venture, Red Bull Flow, an app that enables users to film their tricks on video to a cloud and share them with friends and the world through social media. Furthermore, the users can tag the videos and keep up-to-date with the latest footage from BMX, skateboarding, and skiing communities. Currently this service is only available for UK users.