Nike & Matt Stevens Celebrate The Reinvention of Air Max

By - March 19th, 2013

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Last year, illustrator and designer http://freshnessmag.com/2012/02/01/fresh-creative-matt-stevens/” target=”_blank”>Matt Stevens released a collectible book entitled the http://max100project.com/” target=”_blank”>MAX100, a bound volume containing 100 visual interpretations of the Nike Air Max 1, the shoe Matt calls “the greatest sneaker of all time.” With the introduction of the http://nike.com/” target=”_blank”>Nike Air Max Engineered mesh series, the brand is celebrating the reinvention of Air Max by commissioning Stevens to expand on his tribute to the legendary sneaker series. Titled #AIRMAX, the project features the Air Max 1, Air Max 90, Air Max 95 and Air Max 97, each rendered through Stevens’ personal reinterpretations, with some of the images aligning under the themes of design, inspiration, color, cultural significance and reinvention.

For the Air Max 97, an image depicts the shoe’s original inspiration — high-speed railway lines in Japan. An Air Max 95 rendered as a neon sign showcases the significance of the colorway that would go on to inspire the Volt trend. The Air Max 1 shown on a TV screen speaks to the shoe’s ascent as a cultural phenomenon, sparked by the “Revolution in Motion” television ad campaign. And finally, an Air Max 90 juxtaposing the original silhouette with an engineered mesh upper conveys the idea of reinvention. Go to the Nike Sportswear https://facebook.com/nikesportswear” target=”_blank”>Facebook Page to see the rest of the #AIRMAX project.

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

Nike & Matt Stevens Celebrate The Reinvention of Air Max

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