We all have worn its products, shopped from its stores, wondered about its next step obsessively over the past 19 years, and yes, even hates it from time to time. But at the end of the day, do we really know about Supreme aside from its numerous collaborations and new releases every Thursdays? By pouring over numerous sources and the few rare interviews founder James Jebbia gave in the years since 1994, Complex was able to compiled a list of 50 Things we didn’t know about the iconic brand that changed the notion of streetwear. Some of the notable trivia includes:
James Jebbia opened Union NYC in 1989 and helped open Stussy NYC in 1991 prior to opening Supreme. He actually still worked at Stussy while running Supreme.
A teenage James Jebbia learned about the retail industry while working at Parachute in SoHo with future Undefeated founder Eddie Cruz.
The Supreme logo is largely based on Barbara Kruger’s propaganda art.
Its font is Futura Heavy Oblique.
Aaron Bondaroff dropped out of high school in 1992, got caught shoplifting from Union and started working at Supreme in 1994.
Rammellzee was the first artist Supreme ever worked with. He did some work for the NYC shop.
Calvin Klein filed suit against Supreme for putting box logo stickers on their 1994 Kate Moss ads.
Supreme’s logo with the accented “E” is inspired by french modernist designer, Andre Courreges, who popularized the mini-skirt in 1965.
CYC, the Canadian fleece manufacturer for Reigning Champ and Wings + Horns, used to make Supreme’s hoodies, sweatshirts and fleeces.
There have been numerous cease & desist orders against Supreme, including orders from the NCAA in 2007, NHL in 2009 and Louis Vuitton in 2000.